Dealing with a Rogue CCRC Board: What Residents Should Know

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Over the last few years I’ve often heard the term “rogue resident” used within the continuing care retirement community (CCRC) world to describe residents perceived as demanding or having unrealistic expectations of management. Too often, these residents are labeled difficult, and that label discourages boards and management from inviting resident participation in important community discussions … Read more

5 Reasons to Move to a Continuing Care Retirement Community Sooner

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Our 2019 myLifeSite Consumer Survey revealed several insightful findings about people considering continuing care retirement communities (CCRCs), also known as life plan communities. One particularly revealing question asked respondents why they were delaying a move to a CCRC. Survey participants were given a list of eight potential reasons and asked to select up to three … Read more

Stay in the Home You Love with Continuing Care at Home

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In last week’s blog post, “’…but I love my home’: Is Staying in Your House the Right Move?”, I explored why most people age 65 and older—about 80 to 90 percent—prefer to remain in their current homes as they grow older. Many cite cost savings, familiar neighbors and local businesses, a sense of independence, and … Read more

Senior Living Cost Calculators: Compare Prices and Plan Ahead

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Concerns about cost and long-term affordability are one of the main reasons many older adults delay or avoid moving into senior living communities such as continuing care retirement communities (CCRCs or life plan communities) or independent living communities. That anxiety is understandable: choosing a community is a major life decision, and determining whether it will … Read more

Life Plan Community Occupancy Continues Steady Growth

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Life plan communities (LPCs), also known as continuing care retirement communities (CCRCs), offer a distinctive value: independent living options coupled with a full continuum of care when residents need it. Although LPC occupancy declined during the worst of the COVID‑19 pandemic, these communities held up better than many other senior living segments. Now that several … Read more

How to Choose a CCRC That Keeps Its Promises — and Steps If It Doesn’t

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Choosing a continuing care retirement community (CCRC), also known as a life plan community, offers an important advantage: a contractually guaranteed continuum of care. Most CCRCs provide a range of living options from independent living to assisted living and skilled nursing, which gives residents and their families the reassurance that appropriate care will be available … Read more

Talk with Aging Parents Now: How to Start Crucial Conversations

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There was an article posted recently on CNN.com about how difficult it can be for adult children to begin conversations with aging parents about the future. Many older adults resist “the talk” and prefer to take life “one day at a time,” but delaying these conversations can create significant complications and heartache for families later … Read more

5 Key Elements of an Effective Senior Living Sales Plan

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A solid senior living sales plan is essential for success with continuing care retirement communities (CCRCs), life plan communities, and other senior living models. Effective plans gather meaningful information during the sales process so teams can hold more purposeful, actionable conversations with prospects. That leads to better engagement, stronger relationships, and more prospects moving toward … Read more