How CCRCs Keep Seniors Active and Improve Quality of Life

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Researchers in Norway recently published a study investigating how physical activity and sedentary behavior relate to the risk of premature death. The team pooled data from eight prior studies conducted in Norway, Sweden, the United Kingdom, and the United States, encompassing 36,383 participants aged 40 and older (mean age 62.6). These participants were followed for … Read more

How to Handle Adult Children’s Objections to Your Senior Living Plan

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The holiday season brings family together — a time for celebration, connection and sometimes difficult conversations. Among topics like politics or relationships, one important discussion to have is about senior living plans. Talking with adult children about where and how you want to live as you age can prevent future stress and ensure your wishes … Read more

Why 55+ Prospects Say I’m Not Ready — How to Move Them Forward

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“I’m not ready yet.” That phrase is commonly heard from people considering 55-plus communities. It can be spoken at a kitchen table with adult children, in a quiet conversation with a partner, or directly to staff at independent living and continuing care retirement communities (CCRCs or life plan communities). This article is not intended to … Read more

Using a Reverse Mortgage to Cover Long-Term Care Costs: What to Know

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Planning for long-term care costs is one of the most difficult financial challenges many families face. Whether you need in-home caregivers or must move to an assisted living or skilled nursing facility, expenses can grow quickly, leaving older adults and their families searching for funding options. For homeowners, a frequently overlooked choice is a reverse … Read more

Unpaid Dementia Caregiving: Essential Considerations for Family Caregivers

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Taking on the role of an unpaid family caregiver is challenging under any circumstances, and caring for someone with dementia brings additional, unique difficulties. Beyond the common caregiver stress and burnout, dementia caregiving involves unpredictability, serious safety concerns, behavioral changes, and the emotional burden of watching a loved one decline over time. The progressive nature … Read more

Aging Solo: How Baby Boomers Can Plan for Living Alone Later in Life

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Advertising for senior living often shows smiling, silver-haired couples walking hand-in-hand on the beach or relaxing together at home. Those images present an appealing vision of aging, but they don’t reflect the reality for many older adults. A significant portion of today’s seniors will grow older without a spouse or children to rely on. About … Read more

Is Aging in Place Safer and Smarter Since the Pandemic?

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Nursing homes have been in the headlines as they confront the consequences of the COVID-19 pandemic. These communities, home to many vulnerable residents, have been especially affected by a virus that is both deadly and highly contagious. It’s understandable that people are reconsidering whether the benefits of living in a senior living community—such as a … Read more

Do Residents of Continuing Care Retirement Communities Live Longer?

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The Centers for Disease Control recently released a report on U.S. life expectancy showing a decline for the first time since 1993. Data from 2015 indicate the average American life expectancy fell from 78.9 years in 2014 to 78.8 years in 2015—a drop of roughly five weeks. UPDATE: As of 2023, average life expectancy in … Read more

Choosing Between Aging at Home or in Senior Living: Which Fits You?

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We often hear that most older adults prefer to remain in their homes as they age. But what drives that preference? A recent study by the AP-NORC Center for Public Affairs Research highlights common reasons people want to age at home and points to broader issues underlying those preferences. Research on long-term care preferences The … Read more

Boost Senior Living Move-Ins with Targeted Direct Mail Campaigns

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If you work in sales or marketing for a senior living community—whether a continuing care retirement community (CCRC) or a rental retirement community—you know how challenging it can be to bring prospects on-site. Getting people to tour, attend an event, or simply become aware of your community requires visually appealing materials and a clear call-to-action … Read more