Attracting Next-Gen Retirees: Marketing Strategies for CCRCs
I was recently on hold calling the main phone number of a continuing care retirement community (CCRC). The recorded message listed several attractive community features, but one line…
Topics
Topics
Moving to a CCRC: Should You Keep Your Long-Term Care Insurance?
Many prospective residents ask whether they should keep their long-term care insurance after moving into a continuing care retirement community (CCRC). The best answer depends on the type…
Providing Medical and Mental Health Care for Assisted Living Residents
Assisted living (AL) is the largest provider of residential long-term care in the United States, and the resident population continues to grow as Baby Boomers age and need…
CCRC Costs Explained: How to Afford a Full Continuum of Care
During my financial planning years I often presented on senior living options to older adults at Duke University through the Osher Lifelong Learning Program. With roughly fourteen continuing…
How Retirement Community Staff Enrich Residents’ Lives
Research increasingly confirms that social connection and a sense of community strongly influence well-being and longevity. Choosing to live in a retirement community offers convenient access to a…
Changed Your Mind About Moving to a CCRC? What to Do Next
Most people have made a purchase they later regretted — an impractical pair of shoes, a pet that damaged the furniture, or a car that fell short of…
Aging Well: A Practical Roadmap for the Senior Living Industry
“Healthy aging” is a growing focus as more baby boomers reach retirement age and seek ways to remain active, engaged, and independent. A 2023 McKinsey Health Institute (MHI)…
Senior Dating Guide: How to Find Meaningful Relationships Over 60
It’s Valentine’s Day, and for many older adults love is still very much alive. Some seniors remain in long-term partnerships that have lasted for decades, while others—whether single,…
4 Essential Retirement Planning Steps to Secure Your Future
A recent study conducted by Merrill Lynch in collaboration with Age Wave examined the priorities Americans place on different areas of life to help financial planners provide more…
Improving Perceptions of Nursing Care and Assisted Living
In last week’s post, I emphasized why it’s important to visit the healthcare center at any continuing care retirement community (CCRC, also known as a life plan community)…
