Downsizing in Retirement: A Practical Guide to Simplifying Your Move

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One major reason older adults delay downsizing is the sheer volume of belongings accumulated over the years. But when approached thoughtfully, downsizing doesn’t have to be overwhelming. In fact, it can feel refreshing. Much of the physical labor can be delegated, leaving you to focus on three core roles: categorize, organize, and direct. Start the … Read more

Home and Community-Based Services: Growing Choices for Care

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We frequently discuss the desire of many older adults to stay in their homes as they age, a goal often called “aging in place.” Along with that desire come challenges: availability of paid or unpaid caregivers, health and safety concerns, social isolation, and anxiety. Cost, however, is almost always near the top of the list. … Read more

Digital Marketing Strategies for Marketing Continuing Care Retirement Communities

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The U.S. Small Business Administration (SBA) advises small businesses with revenues under $5 million to allocate about 7–8 percent of total revenue to marketing. In its 2021 annual survey of chief marketing officers, Deloitte reported that marketing budgets averaged roughly 11.7 percent of companies’ overall budgets — near a record high. That same survey found … Read more

5 Key Factors to Choose the Right Retirement Location

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You’ve likely heard that when it comes to real estate, the three most important factors are location, location, location. That saying applies to buying a home and it’s just as relevant when deciding where to spend your retirement years. Where do you picture yourself living as you get older — by the ocean, in the … Read more

How CCRC Finances Affect Occupancy and Resident Outcomes

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If you reviewed the results of our recent consumer survey of more than 420 prospective residents of continuing care retirement communities (CCRCs or “life plan communities”), you already know one of the primary reasons people delay a move: concern about the community’s financial management. In the survey, worry about finances scored 32 percent higher than … Read more

Senior Wellness Programs That Boost CCRC Resident Health and ROI

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“Wellness” is a term often used in senior living, and its meaning can vary by context. In continuing care retirement communities (CCRCs), also known as life plan communities, wellness typically describes services and amenities that enhance residents’ quality of life. CCRCs also deliver wellness through nursing and medical care when residents need support. CCRCs are … Read more

I’m Not Ready Yet Part 1: What Belongs in the Keep Pile?

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In the “I’m Not Ready Yet” blog series, we take an in-depth look at common reasons people delay a move to a continuing care retirement community (CCRC) or other senior living community. There are many reasons people postpone a move to a continuing care retirement community (CCRC or life plan community) or another senior living … Read more

Senior Suicide: Understanding Causes, Warning Signs, and Prevention

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September is Suicide Prevention and Awareness Month, a yearly observance dedicated to raising awareness about suicide prevention and recognizing warning signs. Suicide remains a significant public health problem in the United States, and older adults are disproportionately affected. Trigger warnings: suicide, self-harm An epidemic among the aging CDC figures show the overall U.S. suicide rate … Read more

What Is an Active Adult Community? A Clear Guide for Homebuyers

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You have likely seen advertisements for 55-plus communities labeled as “active adult” living, but what does that phrase really mean? With many senior living providers using the term in marketing and on websites, it can be confusing. What exactly is an active adult community, and how does it differ from other age-restricted senior living options? … Read more