Why Continuing Care Retirement Communities Benefit Adult Children

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Last week I spoke to a large group of prospective residents at a life plan community (also called a continuing care retirement community, or CCRC) in Phoenix, Arizona. After the presentation, a couple approached me. They appeared noticeably younger than the typical prospective resident, which they acknowledged. They explained that one of the main reasons … Read more

Lifecare Communities Explained: What You Need to Know Before Moving

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If you’ve begun researching senior living for yourself or a loved one, you’ve likely noticed the terminology can be confusing. Words like independent living, independent plus, active adult, rental retirement community and continuing care retirement community (CCRC or life plan community) are sometimes used as if they mean the same thing, even though they can … Read more

Aging in Community: How Shared Living Boosts Well‑Being for Older Adults

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The Baby Boomer generation has long been known for redefining life stages, and as more Boomers enter retirement they are reshaping the idea of “aging in place” by emphasizing connection with their broader community. Remaining socially engaged and supported by neighbors and peers is increasingly recognized as essential to health, independence, and overall well‑being in … Read more

Become the Trusted Advisor That Drives Senior Living Sales

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Choosing a retirement community can feel overwhelming, especially when prospects are considering Life Plan Communities (also known as Continuing Care Retirement Communities or CCRCs). A major reason is that people want confidence that their first choice will be the right one. Fear of the unknown often delays decisions—sometimes indefinitely—creating a significant obstacle for senior living … Read more

Remove This Word from Senior Living Vocabulary Now

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Do certain words make you feel a certain way, triggering positive or negative emotions? Words like family, work, home, taxes, and vacation often carry immediate emotional weight. Working in senior living, I pay close attention to the language used both within the industry and in wider society when discussing aging. I often wonder how changing … Read more

Aging in Place: 8 Essential Questions to Ask Before You Decide

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Today’s senior living communities offer more services and amenities than ever, from practical supports like on-site healthcare, transportation, and home maintenance to luxury features such as fine dining and indoor pools. Despite these attractions, many older adults still prefer to age in place — to remain in their own homes for as long as possible. … Read more

After a Health Crisis: Key Steps to Take Immediately and Next

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You’ve likely heard the saying “Getting old ain’t for sissies,” often attributed to Bette Davis. Aging brings many changes: some slow and predictable, others sudden and disruptive. Chronic conditions like osteoarthritis, high blood pressure, or gradual memory decline allow time for planning and treatment. But acute events — a fall that breaks a bone, a … Read more

9 Common Questions Prospective CCRC Residents Ask

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I frequently speak with prospective residents who are touring continuing care retirement communities (CCRCs), also known as life plan communities, to better understand their options. Some visitors have already decided they want to move to a CCRC and are choosing which community best matches their preferences and goals. Others are still weighing whether to remain … Read more

Peak 65 Baby Boomers: Retirement Savings — A Stark Contrast

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In 2024 the United States reached a historic demographic milestone: the start of what analysts call “Peak 65,” the largest wave of Baby Boomers turning 65. From 2024 through 2027, more than four million Americans will reach that age each year — roughly 11,000 people celebrating their 65th birthday every day. That surge will have … Read more